From decreasing impact on the physical environment to improving the mental health of employees and customers, the health and wellness industry is taking action to address many of society’s most urgent and pressing issues. Our industry’s contribution around the world also aligns with United Nation’s Sustainable Development Goals including Health and Well-Being, Decent Work and Economic Growth, and Reduced Inequalities. In this section, you’ll find examples of best in class programs that illustrate how GWI members are making a meaningful difference in the world today.


Charitable Organizations and initiatives in the Spa, Beauty and Wellness Industries

Spa Industry Associations

We have identified companies/brands that give back. Here is a list of some of our favs.  We’re constantly growing this list so keep checking back and consider supporting companies that do good and do well. Send us your favs as well.

Apparel & Accessories

SATVA LIVING – Organic  non-gmo cotton, sustainable and eco-conscious Satva is dedicated to improving the livelihood and economic prosperity of small and marginal organic farmers in India, Satva and Suminter’s “creative Capitalism” approach ensures that a portion of all proceeds are invested back into its local communities and agricultural programs.

WARBY PARKERFor every pair of glasses purchased, one is donated to someone in need.

FETCH SUNGLASSES Fetch donates 100% of the net proceeds from your purchase to support animal welfare through rescue, veterinary care, low-cost spay and neuter, and education in partnership with The Pixie Project.

 WE WOOD For every watch We WOOD sells, they plant a tree. So far, they’ve planted nearly half a million trees across the globe.

DIFF EYEWEARDiff Eyewear gives eyeglasses to people in need with every purchase.


THISTLE FARMS–  Thistle farms’ mission is to heal, empower, and employ women survivors of trafficking, prostitution, and addiction.  All sales go toward providing safe and supportive housing and the opportunity for economic independence.

TEN THOUSAND VILLAGES – Fairtrade and hand-crafted designs from developing communities across the globe. Every purchase improves the lives of Makers by supporting their craft and providing a fair and stable income.

THE  OUTRAGE – is a female-founded activist apparel company that donates with EVERY. SINGLE. PURCHASE. Activist t-shirts, sweatshirts, jewelry, bags and more.

LUSH CHARITY POT BODY LOTION- 100%of the purchase goes towards supporting local and global humanitarian, environmental and animal rights. Since its launch, Charity Pot has donated more than $18,000,000 to 1400+ grassroots charities in 42 countries.

THE GIVING KEYS Shop beautiful, meaningful jewelry with a company dedicated to creating jobs for the formerly homeless.

DESTINY RESCUE Destiny Rescue is committed to liberating the enslaved and restoring those who have been abused. Shop beautiful, hand-made jewelry created by formerly exploited woman.

YOGA DESIGN LAB$1 from every purchase goes to support urban youth programs for kids in need. All mats are made using biodegradable materials and water- based ink.


BOLD FOOT– 5% of the profits go to veterans in need.

BOMBAS – Did you know that most requested item in homeless shelters is socks? For every pair sold, a pair is donated, over 1,000,000 so far!

TOMSTOMS Shoes matches every pair of shoes purchased with a new pair of shoes for a child in need. One for One®.

ROMA BOOTS- For every pair of boots purchased, Roma will donate a pair to a child in need. They also give ten percent of all their proceeds to help fund global educational initiatives.


SPIRITUALGANGSTER-  For every item sold they donate to feeding America, which provides meals to the over 48 million people struggling with hunger in the U.S. They have provided over 2.5 million meals to date.

PROJECT SOCIAL T – Every year we select four outstanding charities to partner with from across the U.S. Each quarter, we spend time getting to know the charities, their volunteers, and their mission individually, and we are able give a monthly donation of $5k.

IVORY ELLA– Ivory Ella has committed to donating a minimum of 10% of our profits and thanks to the avid support and engagement of our loyal community, Ivory Ella has been able to donate over $1.7 million over the past four years. Our donations go directly to organizations such as Save the Elephants to support their work in sustaining elephant populations, preserving their habitats and fostering a heightened appreciation and visibility for elephants and their often-fragile existence.


OUT OF PRINTWith every purchase from Out of Print, you’ll be helping to fund literacy programs and book donations to communities in need.

 THE LITTLE MARKETFriendship Bowl and IKAT Natural Dye Pillow The little market is a woman led non-profit. Dedicated to empowering women, they sell fair trade products that are ethically made. Each purchase creates meaningful change for the artisans and their families.

THE COMPANY STORE– With every comforter purchased from The Company Store, a homeless child will receive a blanket through Family Promise and their affiliates.

SUDURASudara is fighting against slavery and sex-trafficking by giving women the chance to gain job skills and a long-term career. Every product (from the beautiful clothes to the adorable toys) you purchase helps create opportunities for the women making them.

SEVENLY- The products purchased through Sevenly help raise funding and awareness for seven different causes. 7% of all profits go to The Sevenly Foundation, which in turn processes 100% of that amount towards their non-profit partners.

FAUCET FACE–  In hopes of creating a long term solution to the global water epidemic, Faucet Face donates 2.5% of all sales of their hose water“Tap Is Terrific” and hummingbird feeder glass water bottles. A complete water filtration system is donated with the sale of five or more individual bottles.

BEST FRIENDS Save them All – BEST FRIENDS-SHOPBest Friends’ number one goal is to find animals safe, loving, forever homes and that goal has fueled them into becoming the largest animal sanctuary in the U.S.

FIGS SCRUBS- For every set of scrubs you purchase, FIGS will provide a set to a healthcare provider in need around the world. So far, they’ve donated over 75,000 sets in 26 countries.

FEED PROJECTS- Every FEED product sold helps provide food to children in need and you’ll know exactly how many meals you’re providing with your purchase thanks to a number stamped on each item.

KROCHET KIDS –  We provide life-changing job opportunities to women in need. With each purchase you make we introduce you to the woman who made your product and invite you to visit her online profile to learn more about her.

(RED) –   When you buy a (RED) branded product, the partner who makes it will give a portion of their profits to fight AIDS. The only thing you have to do is substitute the item you’d already be purchasing for one in (red).

UNITED BY BLUE – For every product sold, United by Blue removes one pound of trash from our world’s oceans and waterways.  1,756,888 pounds of trash removed to date.

CERTIFIED B-CORPS- These companies have gone through a rigorous certification process so you can shop with full confidence in what they make, how they make it and the social impact these companies are having.


STARLING PROJECTInspired by how much one solar panel can provide a single community , this candle line not only lights the homes of their users, it helps provide solar energy to impoverished communities around the world.

KIND CULTURE – For every doll purchased , a doll is donated to a child less fortunate – across the US and around the world.

BUREO SKATEBOARDSThese skateboards are made entirely out of recycled fishing nets! Their recycling program in Chile, NET Postiva, keeps plastic fishing nets out of our oceans, protects wildlife and supports local fishing communities through financial incentives.

ONE WORLD PLAY PROJECT The One World Play Project helps kids in need through their “buy one, give one “program. For every soccer ball sold, one is donated to organizations working with youth in disadvantaged communities.

EVERYTHING HAPPY – When you buy a Happy Blankie®, we give you a second blankie to give away to somebody in need of happiness and we let you choose who to give it to. We call this “One to Love, One to Give.”

ECOBIRDY – Based in Antwerp, ecoBirdy has created a whole system from the collection and recycling of old plastic toys to the design and production of beutiful children’s furniture.

A GOOD COMPANY – From mindless consumption to conscious decisions.

VIBES- In Partnership with Hear The World foundation, each pair of Vibes purchased will help fund projects that provide hearing aids, funding or education to those in need around the world.

WAKA WAKA WAKAWAKA – which means bright light in Swahili – is adurable, lightweight and compact solar charger! It charges up in 12-24 hours in the sun and can fully charge smartphones, cameras, and other SUB powered devices. With every purchase, a WAKAWAKA light will be given to the International Rescue Committee a leading humanitarian aid organization, to provide light to a family living without access to electricity .

BEAVER CREEK CANDLE CO – With items like ManCan Candles with scents like Dirt, Fresh cut grass, bacon, sawdust, campfire, pizza, and coffee, these make unique gifts. These candles are handmade in Ohio by people with developmental disabilities. The wax is 100 % renewable soy and vegetable wax blend. Proceeds from the candles go to support local soup kitchens and the candle makers.


TENTREE – Our goal is to become the most environmentally progressive brand on the plant.  WE don’t want to just reduce the nagive impact of the apparel industry, we want to use it as a vehicle for change.  Our pupose is to revitalize the environment and inspire a generation to believe that they can do the same.  Our goal is to plan 1 billion trees by 2030.

ATHLETATrue to the B Corp commitment to using business as a force for good, Atheleta will fully offset the power of consumption at all stores in 2020.  85% of the swim suits are made with Recycled Fabrics

SAVE THE DUCK – An Italian company that manufactures 100% animal free outerwear geared to people that are sensitive to environmental issues and sustainable living, planet lovers and globetrotters.

ORVIS – Orvis donates 5% of pre-tax profits every year to protecting nature, supporting communities, and advancing canine health and well-being. With a unique matching grant program, Orvis and its customers have raised and donated more than $20 million to protecting nature over the past twenty- five years.


RESCUE CHOCOLATE- Rescue Chocolate is “the sweetest way to save a life!” From each chocolate purchased, 100% of the net profits are donated to animal rescue organizations around the U.S.

HELP GOOD SPREAD – When you but Good Spread, you send a lifesaving fortified peanut butter to a malnourished child.

PROJECT 7-  By partnering with non-profits around the world that crusade for the environment, quench the thirsty, house the homeless, feed the hungry, heal the sick, work for peace, or provide education, Project 7 gives back with every purchase of their gummies, mints and lollis.

ONE HOPE-  ONEHOPE was founded by eight friends with a lofty vision: to create exceptional wine that inspires people to indulge while doing good. Our commitment to quality wine is as important as our commitment to the causes we support. To date we have made more than $3 million in donations, provided 46,000 people with global health care, 49,000 forever homes for shelter animals, 1.8 million meals for children, 163,000 life-saving vaccines and much more.


BOSS DOG- Boss Dog is a proud sponsor of Pets for Vets, an organization that matches pets in need of homes with military veterans who are in need of a pet.

K9 SALUTE-  K9 Salute was created as a small way to honor  heroic dogs and to give back to the veteran and police K9 communities. K9 Salute donates and raises funds to help veterans get service dogs and to help police departments get protective vests for their K-9’s, purchase a K-9, or to provide continuing training and equipment for K-9’s within their department.

GIVE PET PREMIUM DOG TREATS- For every bag sold, we donate enough treats for at least ten shelter dogs.